This is unbelievably trivial, but I’ve heard some dumb advertising phrases one too many times lately and I’d like them to just go:
Spring Into/Fall Into
Savings, fashion, adventure — every six months we’re urged to spring or fall into something as though this were a new and clever pun. Every six months. Staaahp!
It All Starts
Usually used for TV shows, the ad will show you a smiling leading man, an explosion, and then tell you “It All Starts Tuesday!” All what? “All” implies lots of stuff. If you’re going to use this cliché, show me lots of stuff.
This Changes Everything
Often on car commercials, a car that looks like, well, a car, has been redesigned using New Thinking that Changes Everything. Except, well, everything.
Anyone else want to weigh in?